Despite predictions of the password’s demise due to the rise of advanced login technologies like facial recognition and multi-factor authentication, Apple appears to be embracing the persistence of passwords with the introduction of its new Passwords app at WWDC 2024. This app, available across iPhone, iPad, Vision Pro, Mac, and Windows, aims to enhance online account security and simplify the management of multiple logins. However, it does not eliminate the inherent risks associated with consolidating all passwords in one location.
Andras Cser, Vice President and Principal Analyst at Forrester, highlighted the enduring challenge of eliminating passwords entirely, noting, “Passwords are really hard to get rid of.” The Passwords app allows users to store a variety of credentials, including verification codes, Wi-Fi passwords, and passkeys, positioning itself alongside established password managers like 1Password and LastPass.
Gadjo Sevilla, Senior Analyst at eMarketer, emphasized the convenience and appeal of a built-in, free solution, predicting broad adoption among Apple users. Nevertheless, he echoed concerns about the reliance on passwords as a default security measure. Cser advocated for a shift away from passwords toward more secure alternatives, such as push notification-based authentication, biometrics, or passkeys.
The rise in password-related cyberattacks underscores the need for enhanced security measures. IBM reported a 71% increase in attacks using valid passwords in 2023 compared to the previous year. While Apple, Google, and Microsoft have been promoting the adoption of passkeys, Apple’s Keychain remains limited to iOS devices. The new Passwords app, however, expands compatibility to Windows and various login methods, although it does not currently support Google or Android passwords.
While password managers offer added protection—research shows those without them are three times more likely to experience identity theft—they are not foolproof. Cser described them as “a band-aid,” noting that passwords remain vulnerable. Concerns also persist about the risks associated with Apple holding extensive digital credentials, particularly in the event of a security breach.
Apple has a strong privacy track record, with stringent policies against sharing user data with unauthorized third parties. At WWDC 2024, Apple reiterated its commitment to data privacy, emphasizing that its AI initiatives, including the integration of ChatGPT with Siri, would handle user data securely, both locally and in the cloud. John Giannandrea, Apple’s Senior Vice President of Machine Learning and AI Strategy, assured users that Apple’s approach prioritizes privacy, even as the company ventures further into AI.
