Full-service contract manufacturers of complex machinery and equipment who specialize in new product introduction require a comprehensive marketing approach to stay competitive in the fast-paced business world. The world of contract manufacturing is constantly evolving and the relationship between contract manufacturing and sales and marketing is no exception. Marketing in this sector requires a focus on innovation, digital marketing, customer experience, targeted marketing, and brand narrative. By implementing these strategies, companies can effectively reach their target audience and differentiate themselves from competitors to drive business growth and stay ahead of the curve. Differentiating themselves in the market, PEKO Precision Products has carved its path as a full-service, end-to-end machinery manufacturer, catering to the needs of world-class OEMs and innovative SMBs. Its impressive 375,000 sq. ft. of modern climate-controlled manufacturing floor space spans across 9 state-of-the-art facilities and houses dedicated teams of highly skilled engineers and tradespeople, all committed to delivering excellence. PEKO’s vertically integrated capabilities cover the entire product lifecycle, from development, engineering, and prototyping, to manufacturing, assembly, integration, and program management. What really sets PEKO apart is its ability to support early-stage programs through its New Product Introduction (NPI) division. This unique offering provides a specialized space with the capabilities to support early stage manufacturing initiatives, including DFMA exercises, alpha/beta prototyping, and pilot manufacturing. Scott Baxter is a key driving force behind the company’s success. His role as PEKO’s Director of Business Development is pivotal in establishing and nurturing relationships with their diverse clientele. His proficiency in understanding customer needs, paired with a deep knowledge of PEKO’s capabilities, allows him to skilfully connect with clients, leveraging the company’s unique strengths and benefits to offer unique and customized solutions. Scott leadership shines through dedication, guiding PEKO Precision Products to new horizons. He fosters an environment where innovation thrives and orchestrates mutually beneficial collaborations that amplify growth. With his visionary outlook, Scott’s strategies transcend convention, earning him accolades as an industry leader and propelling the company’s ascent as a global manufacturing powerhouse. Scott’s dedication to quality, paired with PEKO’s vertically integrated capabilities and new product introduction services, make them a powerhouse in the contract manufacturing industry. As customers continue to innovate, they can rest assured that their partnership with PEKO will yield exceptional results throughout their entire product lifecycle. Let’s explore how Scott and the PEKO Precision Products team connect their vertically integrated capabilities and innovative solutions to elevate the new product development and manufacturing process in a B2B landscape! From Job Shop to Industry Pioneer PEKO Precision Products origins trace back to the 1960s. Since its inception, the company has established a remarkable legacy for machinery manufacturing. With roots firmly embedded in the tradition of crafting top-notch machinery, equipment and assemblies, PEKO has grown into a trusted, industry leading contract manufacturer for major OEMs around the world. PEKO’s journey began decades ago when it emerged as a modest tool and die shop in 1966. In a strategic evolution, the company swiftly recognized the potential that lay beyond its initial realm. With a vision that extended beyond the confines of tooling, PEKO integrated an engineering team into its ranks in the 1970s. This calculated move allowed PEKO to harness its expertise in parts manufacturing and channel it towards a new horizon–the creation of automated systems for the growing automotive industry. The 80s bore witness to this transformation, solidifying PEKO’s foothold in the realm of automated automotive systems. With the advent of the 1990s, PEKO’s capabilities underwent significant growth. The company ventured into the realm of contract manufacturing; an arena characterized by scaled production volumes. It was during this time that PEKO caught the attention of major players in the printing and imaging sector. These industry giants recognized the intrinsic value of PEKO’s prowess for building intricate machinery and assemblies. They quickly enlisted the company’s craftsmanship, capitalizing on its capabilities to realize their own product visions. As the 2000s dawned, PEKO continued to evolve by exploring new avenues and opportunities to diversify its portfolio. The company ventured into new high-tech domains, like the semiconductor, medical equipment, and defense industries. This strategic pivot underscored PEKO’s versatility and adaptability, positioning the company as a stalwart player in a dynamic landscape. PEKO underwent another transformative phase in the mid-2010s with the creation of its New Product Introduction (NPI) division. PEKO’s NPI division was specifically designed to streamline the process of onboarding early-stage product developments, seamlessly guiding budding concepts through commercialization and full-rate production. This pivotal move proved to be a game-changer for PEKO, carving out new territory in the ever-changing industrial landscape. From its humble origins as a tool and die shop, PEKO Precision Products has grown into a contract manufacturing powerhouse, cementing its reputation as a true trailblazer and global force in the manufacturing industry. Through decades of calculated growth and strategic evolution, the company has emerged as an inspiring example of innovation. Constantly adapting to meet the ever-changing demands of industries, PEKO’s story is a testament to its unwavering pursuit of engineering excellence. Precision in Motion PEKO’s core competency lies in its ability to manufacture complex machinery, equipment, and major electromechanical assemblies to meet the needs of a wide range of industries. Scott annotates, “We have experience working with customers from a diverse set of industries, including communication, semiconductor, aerospace, defense, medical, alternative energy, industrial, printing, and more.” PEKO’s typical customer includes manufacturers with early-stage product development and outsourced manufacturing initiatives, ranging from large Fortune 500s companies to small technology startups. In Pursuit of Perfection PEKO is devoted to infusing quality into every masterpiece that leaves its facility. This commitment is more than just a lofty goal; it is systematically orchestrated and achieved through a robust Quality Management System (QMS). Their QMS is designed to craft processes that serve as sentinels of quality, setting a vigilant standard for each phase of the build from the inception of component fabrication to the harmonious orchestration of subassemblies and completely integrated systems. This dedicated pursuit has far-reaching implications. One of the most profound outcomes is