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Synthesia 2.0 Enhances New AI Video Creation Feature for Businesses

Synthesia 2.0 enables organizations to create and share AI-generated movies on a large scale, with features such as automatic translation and personalized viewing. Businesses are increasingly using video content to improve internal and external communication, streamline employee onboarding, and increase instructional engagement. Synthesia, an artificial intelligence (AI) business, may have the next tool for the boom.

Synthesia is expanding its capabilities with the launching of its new line of Expressive AI Avatars in April. These avatars portray expressions, body language, and tone of voice based on a user’s script. On Monday, the company unveiled Synthesia 2.0, an end-to-end AI video creation platform for enterprises.

According to the press announcement, the platform promises to “reinvent every aspect of the video production and distribution process” by offering tools for creating AI-generated videos at scale.
“It’s no longer just about giving people a tool for creating AI video presentations.” Alexandru Voica, Synthesia’s head of corporate affairs and policy, told the sources that the company is thinking about how to help these enterprises overcome these obstacles.

Here are some of the important features of Synthesia 2.0.

Personal AI Avatars
Synthesia 2.0 allows users to create avatars in two ways: in a studio with HD cameras or at home using a phone or webcam. The new avatars will have greater lip synchronization and natural-sounding voices. The new avatars will also allow users to reproduce their voices in over 30 languages.

AI Video Assistant
Synthesia’s AI Video Assistant can already assist with scriptwriting. Users select a template, compose their prompt, and upload any context-related documents. They can also select the desired tone of voice, length, and audience. AI Video Assistant will then draft a video.
Starting next month with 2.0, AI Video Assistant will incorporate brand aspects such as typefaces, logos, and colors into each video to ensure consistency across content. Additionally, the assistant will be able to generate movies in mass. Users will choose a template and connect their knowledge base, such as a set of help center articles, and the assistant will create a collection of videos.

AI Screen Recorder
This new function generates seamless films from screen recordings, automating the editing process and providing intuitive help. The functionality seeks to simplify the process of creating an instructional film with screen-recorded footage, which typically involves switching between many applications. For version 2.0, “once the recording is done, the video is immediately available for editing, with the voiceover transcribed, perfectly matching the screen capture, and automatic zoom effects to emphasize key actions,” says the press announcement. Users can also add avatars to the video.

AI-powered technologies like these can save teams time. “Nine out of ten people can create their first video in less than 10 minutes, without prior experience,” according to the press release. AI Screen Recorder will be accessible in the next months, though Synthesia did not indicate when.
Personalized video player.

Synthesia is developing tailored video viewing software with enhanced translation capabilities. Synthesia now allows users to automatically translate their videos into over 120 languages; 2.0 improves this capability while also reducing file management by leveraging the original file to keep other language versions up to date. If a user needs to change their original video, Synthesia will automatically update other language versions to ensure consistency without creating additional files.

Another feature is a video player that provides interactive and personalized real-time viewing experiences. Beginning next month, users can share their films using Synthesia’s player, which will automatically play in the viewer’s language.

The company teased upcoming releases, including the next generation of AI avatars. Later this year, Avatars will be able to express themselves using their whole bodies and hands. “They will be able to have personalities and tell captivating stories by using the full range of body language available to humans,” according to a release.

One study indicated that employing synthetic avatars in content can be as engaging as human presenters, but only until they are perceived as AI-generated. Synthesia’s video player will also have interactive features later this year, such as “clickable hotspots, embedded forms, quizzes, and personalized call-to-actions,” according to the company.

With the release of 2.0, Synthesia emphasized ongoing improvements in accordance with its safety and privacy policies. The organization has received ISO/IEC 42001 certification, a first-of-its-kind standard for managing AI risks and possibilities while balancing innovation and governance.