Happy to announce the establishment of SIX JOURNEY, a horizontal organization that specializes in foreign communication solutions for Japanese and international organizations, by Hakuhodo Group entity SIX Inc., is Tokyo-based integrated marketing and innovation firm Hakuhodo Inc.
Companies and brands need to take advantage of the momentum of globalization in order to grow in this era of infinite connectivity.
Founded by worldwide creators, strategists, and PR specialists from Hakuhodo’s global network, SIX JOURNEY is a multidisciplinary team that supports Japanese firms expanding in Asia and other foreign markets, as well as global brands expanding in Asia. SIX’s local sei-katsu-sha experience will be combined with creative technology application to create solutions for firms venturing into new markets.
The three primary organizers of SIX JOURNEY are Jasper Ilagan, the CEO and CCO of NJYN in the Philippines; Jin Saito, the creative director and co-founder of SIX Inc.; and Devi Attamimi, the director of Hakuhodo International Indonesia and the institute director of Hakuhodo Institute of Life and Living ASEAN.
SIX has shown adept at creating branded content that sparks conversation by fusing cutting-edge technology with contemporary creative methods based on cultural awareness. In recent years, it has worked with Japanese clients in its home market as well as global clients in markets outside of Japan. Partnerships with foreign producers in these sectors have also resulted in projects for Japanese clients.
By assembling teams of creators from different Asian nations for SIX JOURNEY, SIX is utilizing global cultural insights to create branding campaigns and original content that appeal to a worldwide audience.
SIX and Hakuhodo will keep working together, leveraging the Group’s strengths to create synergies and advance the interests of their clients’ companies.
SIX developed a branding strategy for MUBI that was implemented in 14 countries, including the US, UK, Germany, Italy, France, Mexico, and Brazil.
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