Google revealed today that the conversational experience within the Google Ads platform is now powered by its family of multimodal large language models, Gemini. This update will make it simpler for marketers to launch and grow Search ad campaigns rapidly.
Using a chat-based platform, the conversational experience aims to support the development of Search marketing. The program generates relevant ad content, including assets and keywords, using the URL of your website to construct search campaigns. Using pictures from your website and generative AI, it makes image suggestions specific to your campaign. Google states that generative AI-generated photos will all be labeled as such.
Before the campaign launches, advertisers give their approval for the language and imagery.
All English-language advertisers in the United States and the United Kingdom can now enjoy the conversational experience in Google Ads through beta testing. Over the next weeks, access will begin to open up internationally to all English-language advertisers. In the next months, Google intends to provide access in other languages.
Google’s VP and GM of Google Ads, Shashi Thakur, stated in a blog post that “we’ve been testing the conversational experience with a small group of advertisers over the last few months.” “We noticed that it requires less work for them to create Search campaigns of higher quality.”
The new capability will be added to Google’s other advertising-focused AI products. A few months ago, Google unveiled “Product Studio,” a collection of generative AI product imaging tools for American advertisers. By entering a prompt that describes what they would want to see, retailers and advertisers can utilize the text-to-image AI capabilities of the tools to generate fresh product pictures at no cost. Advertisers can also use the tools to eliminate distracting backgrounds and enhance low-quality photographs.