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Bruce Magown: The Architect of Integration; Shaping the Future of CRM Solutions

The technology industry is constantly changing, with new innovations emerging all the time. This can make it difficult for companies to stay ahead of the curve and provide their customers with the best possible products and services. However, there are some leaders in the industry who have consistently demonstrated their ability to innovate and deliver on their customers’ needs. These leaders are often praised for their vision, creativity and dedication to customer satisfaction.

One such visionary is Bruce Magown, the CEO of Integration Technologies, Inc. (dba) InterWeave SmartSolutions. With a wealth of experience and a strong foothold in the industry, Magown has transformed the landscape of CRM integration solutions, bringing them into the digital age to meet the ever-changing needs of customers.

Integration Technologies, Inc. (dba) InterWeave SmartSolutions is a pioneering company in the field of CRM integration. They offer innovative and highly customizable SaaS solutions that address the unique needs of their customers. With a focus on business process and workflow selection at the object level, InterWeave SmartSolutions provides seamless integrations for systems like Salesforce, Creatio, QuickBooks, Sage Intacct and MS Dynamics. The company’s approach emphasizes meeting customer requirements and delivering exceptional service and support. By redefining technology and rebranding its image, Integration Technologies, Inc. has established a strong market presence and continues to prioritize customer needs and provide innovative solutions.

Magown’s leadership and visionary approach have revolutionized CRM integration solutions, making Integration Technologies, Inc. a frontrunner in the industry. By prioritizing customer satisfaction, fostering innovation and embracing emerging technologies, Magown and his team have positioned InterWeave for continued success and growth in the ever-evolving world of technology.

Let’s discover how Magown is leading the way in revolutionizing CRM integration and shaping the future of customer-centric solutions.

Walking the Walk with Achievements

Throughout his illustrious career, Magown has achieved numerous milestones and made significant contributions to the technology industry. His relentless drive for innovation and commitment to customer satisfaction has garnered him widespread recognition and acclaim.

As the CEO, President, Board Member and Investor in Integration Technologies, Inc., Magown has played a pivotal role in shaping the company’s success by bringing customer-focused CRM Integration Solutions in response to customers’ needs into the digital age. Prior to InterWeave, Magown held key positions in several renowned organizations, leaving a lasting impact wherever he went. He served as the Chief Executive Officer, President, Board Member and Investor in SecurDigital, Inc., a company specializing in voice, data and video encryption solutions. His leadership was instrumental in developing SecurVoice©, which aimed to pass FIPS 140-2 certification.

In addition, Magown’s illustrious career includes serving as the Chief Operating Officer, Chief Financial Officer, head of the Audit Committee, Investor and Board member of the Uncommon Media Group, LLC in the year 2000. He also held the positions of President and Chief Operations Officer at Knoa Corp., a privately held company focused on interactive and media-rich solutions.

Notably, Magown’s role as the Vice President of Netscape representing Canada, the United States East Coast and Latin America added another dimension to his already remarkable journey. Magown’s achievements extend beyond his direct involvement in companies. He has also been an influential figure in the finance sector, having served as an AVP at Lehman Brothers. His expertise and financial acumen have enabled him to make strategic investment decisions and contribute to the growth and success of various organizations.

Throughout his career, Magown has faced various challenges and encountered critical choices as a technology provider; extending product functionality vs focusing on ROI. One crucial lesson he learned is the importance of following one’s own path. By focusing on meeting customer requirements, an organization can attain both functionality and a clear sense of purpose. He says, “We learned that if a company operates a client-focused approach to ensure that they are all treated to the highest possible standards of service and support, your business will grow.”

Magown firmly believes in providing exceptional service and support to clients, recognizing that they are the driving force behind a company’s success. He also adds, “The team is required to treat clients as they would like to be treated themselves, as InterWeave understands that its clients are the driving force behind the success of the company.”

Collectively, these achievements exemplify Magown’s exceptional leadership skills, entrepreneurial spirit and dedication to delivering innovative solutions that meet the evolving needs of customers. His contributions have left an indelible mark on the technology industry and continue to inspire aspiring business leaders to push boundaries and make a lasting impact in their respective fields.

Revolutionizing CRM Integration

Integration Technologies, Inc. under the visionary leadership of Magown, has established itself as a pioneer in the field of CRM integration. The company’s mission is to provide innovative and customized products and solutions that address the unique needs of its customers. What sets InterWeave apart is its unique approach to SaaS integration. The company offers a SaaS, Hosted Solution that is based on business process/workflow selection at the object level, allowing for highly configurable integrations.

A prime example of this approach is the Salesforce and Creatio integration with Sage Intacct. It replicates Sage Intacct transaction data at the object level, presenting it in a configurable form during discussions with clients to the audience (typically sales administrator and controller) beforehand.

In a Zoom meeting, the InterWeave team reviews the customer’s selections related to Accounts Receivable and Accounts Payable and then chooses from over 300 configurable options to tailor the integration to their specific business processes and workflows. This highly customized SaaS solution allows for seamless additions, updates and new selections throughout the customer’s yearly subscription. He says, “The solution is completely customized to the customer’s requirements and may be updated at any time during the subscription year.”

The Shining Star

InterWeave has maintained a strong brand image in the marketplace through its strategic approach to technology and branding. Starting in 2020, the company embarked on a journey to redefine its technology, focusing on three integration tenets: Financial Services Solutions, Payment Processors and Multi-Cloud integrations. This simplified and configurable approach caters to the needs of SaaS, SMB and Enterprise Customers, enabling them to manage their customer interactions with system-specific business processes and workflows.

Simultaneously, InterWeave underwent a comprehensive rebranding effort. The company revamped its website and developed five new websites, emphasizing social media platforms that support its growth profile. The InterWeave brand, known as ‘The SmartIntegration Platform for CRM,’ encompasses the Solutions that reside on the Platform, aptly named ‘InterWeave SmartSolutions.

To ensure effective communication, InterWeave has dedicated a highly focused team to keep the platforms updated with timely company news, technological advancements and offerings. The company has also been actively producing videos, combining visual and verbal elements to showcase how its solutions align with customers’ business processes and workflows. He shares, “Video production is very active, as this medium allows us to convey the combination of word and sight supporting the business process and workflow the customer will be using in configuring and managing their Solution.

Putting Customers First

At InterWeave SmartSolutions, customers are not just buying software; they are entering a relationship with a company dedicated to helping them enable and align their business with flexible, cost-effective and intuitive technology. He shares, “Once achieved, this allows this customer to support their customers with efficiency and effectiveness.”

The company’s core values revolve around a client-focused approach, where all customers are treated to the highest standards of service and support. InterWeave understands that its clients are the driving force behind its success and the entire team is committed to treating them with the utmost care and respect. He shares, “The lesson is to follow your own path. Focus on meeting the customers’ requirements and they will provide both functionality and focus for you.”

Throughout, learning that if a company operates a client-focused approach and ensures that all are treated to the highest possible standards of service and support, then the business will grow. He annotates, “The team is required to treat clients as they would like to be treated themselves, as InterWeave understands that its clients are the driving force behind the success of the company.”

Beating the Clock

As a business leader, Magown understands the importance of effective time management. He acknowledges that his success is largely attributed to the support he receives from a great team centered around InterWeave. “It is these people, on a daily basis, that provide the support that our customers have come to expect,” Magown says.

This allows Magown to focus on maintaining a balance between his professional and personal life which he shares is challenging on his part. He believes that family plays a crucial role in keeping everything together, as it allows him to go beyond himself and focus on others. He exclaims, “You can go outside of yourself and focus on others.”

State of the Art Culture

InterWeave fosters a culture of innovation and creativity by providing its people with flexibility and the option to work remotely or onsite. By sourcing its workforce globally, the company embraces diverse perspectives and passions. Magown shares, “Regarding flexibility, if you do what you like, then it’s not work.”

InterWeave recognizes that passion is the driving force behind its employees and this shared drive contributes to its overall success. The company values individuals who have innovation and creativity embedded in their DNA, attracting like-minded professionals who thrive in an environment that encourages exploration and originality.

The Extra Mile

Looking ahead, InterWeave SmartSolutions aims to leverage its repositioning and rebranding efforts to propel its outbound marketing campaign. The company is focused on utilizing platforms such as LinkedIn, Facebook, Instagram, Twitter, and YouTube to reach a wider audience and promote its exceptional technology.

He specifically says, “Having great technology doesn’t mean everyone knows about it.” With several exciting developments on the horizon, InterWeave envisions even greater opportunities for growth and building upon its current success. The company remains committed to prioritizing customer needs and consistently providing innovative solutions to meet and exceed their expectations.

Bequeathing Wisdom

When asked for advice for aspiring business leaders looking to make a significant impact in their respective industries, Magown emphasizes the importance of listening and innovation. InterWeave’s approach involves collaborating with the best CRM partners to deliver configurable integration Solutions based on best business practices and workflows. However, the true essence of success lies in listening to customers, as they possess invaluable insights and aspirations that can fuel innovation and drive businesses forward.

Magown shares, “Once this is accomplished, the real work begins, which is listening to your customers. They know exactly what they want and will motivate you to provide it.”

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