This year, the most popular smartphone manufacturer in the world is counting on artificial intelligence to help boost sales.

Samsung Electronics Co. said that it will have a livestreamed event to introduce its upcoming flagship gadget, which is expected to be called the Galaxy S24, on January 17 in San Jose, California. All that is promised in the launch teaser is that “Galaxy AI is coming.” In the past, to differentiate themselves, Samsung and other smartphone manufacturers have focused on advancements in flexible displays and camera technology. However, 2024 looks to be the year that more AI capabilities take center stage.

By the end of 2027, almost a billion smartphones with generative AI built in are anticipated to be shipped, according to estimates from Counterpoint Research. A generative-AI wave has swept through the computer industry, led by OpenAI’s ChatGPT and Dall-E tools, which produce textual or graphic responses to user queries. By offering the essential AI-training accelerators, these tools have helped turn Nvidia Corp. into a trillion-dollar business. The US chipmaker Qualcomm Inc. has bragged about how the technology would soon be integrated into smartphones, which is the next step in its advancement.

The Counterpoint researchers concluded in December that “Samsung and Qualcomm are immediate leaders as current product offerings and capabilities position them as first movers.” “Samsung, following major Chinese OEMs like Xiaomi, Vivo, Honor, and Oppo, is likely to capture almost 50% share for the next two years, similar to what it did with foldables.”

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