Primary Highlights:
The products launched at CES 2025 are powered by the Blackwell architecture, which serves as the foundational framework for all of Nvidia’s AI processors utilized in data centers.
The RTX 50-series incorporates DLSS 4 AI technology, enhancing gaming performance with faster frame rates and delivering superior graphics and resolution, surpassing previous standards.
While AI has become a central focus for Nvidia as it explores opportunities in data centers, it remains primarily integrated within the RTX 50-series, which holds significant potential for advancing gaming models and generative AI.
Primary Background:
At the 2025 CES event in Las Vegas, Nvidia unveiled its latest GeForce RTX 50-series chips, designed for both desktop and laptop PCs. These new gaming chips are powered by the same Blackwell architecture that supports Nvidia’s advanced AI processors in data centers. Despite its growing dominance in the enterprise sector, Nvidia remains committed to the gaming market, delivering enhanced gaming experiences with these innovative chips.
The RTX 50-series chips will be available in systems priced between $550 and $2,000, with laptops featuring these chips set for release in March. During his keynote, Nvidia CEO Jensen Huang highlighted the potential for the Blackwell architecture to be integrated more efficiently into laptops, emphasizing the chip’s power and capabilities.
The new chips support DLSS 4 (Deep Learning Super Sampling), a cutting-edge AI technology that boosts game frame rates while ensuring sharp, high-quality rendering of characters. In addition to superior graphics, these chips excel in high-performance gaming, particularly with support for higher resolutions.
While Nvidia has become a major player in AI, gaming remains a significant focus for the company. In the most recent quarter, gaming revenue increased by 15%, though it now accounts for less than 10% of total revenue. Conversely, Nvidia’s data center sales surged by 88%, driven by strong demand for AI chips.
The RTX 50-series chips also enhance in-game character integration with generative AI, showcasing Nvidia’s continued leadership in the AI market. These chips are capable of running large language models and image generation tools, a feat previously unattainable for many companies due to power requirements. The flagship RTX 5090, priced at $1,999, boasts double the performance of its predecessor, the RTX 4090, and incorporates 92 billion transistors, reflecting Nvidia’s advancement in merging gaming and AI technologies.
