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Amazon Launches Low-Cost Shopping App ‘Amazon Bazaar’ Across Asia, Africa, and Latin America

Prime Highlights

  • Amazon has introduced a new budget-friendly shopping app, Amazon Bazaar, aimed at customers in emerging markets across Asia, Africa, and Latin America.
  • The launch underscores Amazon’s strategy to compete with rising low-cost e-commerce rivals like Shein, Temu, and TikTok Shop, appealing to younger, price-sensitive shoppers.

Key Facts

  • Amazon Bazaar is available in 14 countries, including Hong Kong, the Philippines, Nigeria, and Argentina, offering products mostly under $10, with some priced as low as $2.
  • The app supports six languages, promises delivery within two weeks, and offers 50% off first-time deliveries, along with free returns within 15 days.

Background

Amazon launched Amazon Bazaar, a new low-cost shopping app for customers in emerging markets in Asia, Africa, and Latin America. The app offers many affordable products, mostly under $10 and some as low as $2, making it one of Amazon’s cheapest shopping options.

Currently available on Android and iOS, Amazon Bazaar has debuted in 14 countries, including Hong Kong, the Philippines, Taiwan, Kuwait, Qatar, Bahrain, Oman, Peru, Ecuador, Argentina, Costa Rica, the Dominican Republic, Jamaica, and Nigeria. The company said more countries will be added soon.

The launch highlights Amazon’s growing focus on competing with fast-rising Chinese e-commerce players like Shein, Temu, and TikTok Shop, which have gained popularity among younger and cost-conscious consumers.

The Bazaar app sells hundreds of thousands of affordable fashion, home, and lifestyle items. Like the main Amazon app, it shows customer reviews and star ratings. You can check out securely using your Amazon account. Customers can pay with Visa, Mastercard, or American Express. Eligible orders get free shipping, while smaller purchases have standard shipping fees.

Amazon promises to deliver orders within two weeks, accept free returns within 15 days, and provide customer service in multiple languages. The app supports six languages, making it easy for many people to use.

To attract new users, Amazon is giving a 50% discount on first-time deliveries and will add social shopping features like lucky draws and special promotions, inspired by competitors like Temu.

With Amazon Bazaar, the retail giant aims to strengthen its presence in fast-growing global markets by offering a dedicated, low-price platform tailored to local preferences.