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Amazon Launches First Color Kindle E-Reader Priced at $279

Amazon unleashes a massive redesign of the Kindle e-reader line that heralds a new member in the nomenclature, the Kindle Colorsoft, which would be the first device from the house to have a color display. At $279, it would offer the richest and most fantastic colors without pixels or images getting washed off even when zoomed in. The original Kindle was sold out way back in 2007 often using black-and-white screens.

As is customary with Amazon, this Kindle Colorsoft promises to be a showstopper when it comes to battery life: running for weeks, truly living up to their claims of making the user experience even better. Shipping starts 30 October and it can be preordered right now.

With the Colorsoft came other updates on Amazon’s Kindles, including a new Kindle Scribe design, an updated Kindle Paperwhite, and the 12th generation Kindle. Released in 2022, the Kindles Scribe introduced note-taking with Active Canvas. Taking notes directly on e-book pages, text changes dynamically to accommodate handwriting entries. Moreover, the Scribe uses generative artificial intelligence in summary notes with Amazon’s Bedrock tool that links to a range of large language models.

The price for the updated Kindle Scribe is at $399. The new device can be now preordered and offers a shipping date of December 4. The Kindle Paperwhite was a 7-inch display, with larger display compared to the previous units but improved speed for better overall reading performance. The 12th generation Kindle e-reader, priced at $109, has been tagged as the most compact Amazon e-reader on record, with a brighter display.

Panos Panay, the devices chief at Amazon, reiterated in a press event in New York that these updates represent the largest single refresh in the history of the Kindle lineup. He believes that the innovations would meet a broad range of reading preferences and improve the experience of reading digitally.

As e-reader technology evolves, the latest releases by Amazon place the company in a position to retain its leading position while being more attractive to those readers who may hold more traditional views regarding books and to those now looking for interactive digital reading solutions.